A new way to buy fashion-from the catwalk

IdeaSpies Myer

Retailer Myer has announced the release of a new online platform with a Tinder-like approach for guests attending Myer fashion parades, allowing them to buy clothes they see on-demand. Guests watching the parades are able to ‘scan’ a model in the parade using their phone camera and view the presented outfits on the mobile platform. You can either add the outfit to the shopping cart, or use Tinder’s swipe-left, swipe-right formula to save items for future purchase. http://www.startupdaily.net/2017/03/myer-creates-catwalk-cart-shopping-platform/

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