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TURNING IDEAS ON THEIR HEAD

TURNING IDEAS ON THEIR HEAD– sharing negative reviews with purpose. The Museum of Old and New Art (Mona) ‘barely spends anything on bought media,’ according to Robbie Brammall, Mona’s Director of Marketing and Communications. ‘We rely on our activities being disruptive enough to generate their own momentum – and when it comes to earned media, controversy is king,’ he told delegates at Creative Victoria’s Creative State Summit last Friday (31 May). Which is why, for Mona’s first ever brand campaign, Brammall’s marketing team ‘did the opposite of what you would usually do,’ he explained. ‘We went to TripAdvisor, found our very worst reviews, and turned them into ads. We called it The Best of our Worst Reviews … The best thing about these reviews is they’re grounded in truth, and in our experience telling the truth is absolutely a risk worth taking.’ Celebrating Mona’s unique appeal in such a way has been highly successful. ‘This campaign is our highest-converting campaign ever – magnitudes higher than any exhibition we’ve ever promoted,’ Brammall said, ‘and for Mona, brand converts over exhibition.’ Sharing negative reviews with the world instead of highlighting just a series of glowing four and five star reviews not only demonstrates Mona’s irreverence – a key aspect of the museum’s brand – but also generates a sense of trust amongst potential audience members. Such an approach demonstrates a lack of artifice, suggesting that nothing is hidden away or obfuscated. It also encourages readers to consider the dialogue between good and bad reviews, asking potential audience members to consider how reviews are framed and to analyse the criticisms they present” https://www.artshub.com.au/news-article/bits-and-blogs/audience-development/richard-watts/what-do-you-do-with-bad-reviews-celebrate-them-258131

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Plastic eating fungi that could solve our garbage problem

According to reports, the mushroom’s plastic-devouring properties were first discovered in 2011, when a team of Yale undergraduates and their professor traveled to Ecuador for a research trip. They found the mushroom, microspora, in the amazon and were astounded to find that the fungus not only subsists on polyurethane (it’s the first plant to sustain itself only on plastic), but could do so without oxygen. That means it could be planted at the bottom of landfills and happily eat its fill of plastic for eons to come! https://www.newsweek.com/2014/12/26/plastic-eating-fungi-could-solve-our-garbage-problem-291694.html

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Windows as solar collectors

Windows as solar collectors

GUTE-URLS

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Gender stereotypes banned in UK advertising

A ban on adverts featuring “harmful gender stereotypes” or those which are likely to cause “serious or widespread offence” has come into force in the UK. The ban covers scenarios such as a man with his feet up while a woman cleans, or a woman failing to park a car. The UK’s advertising watchdog introduced the ban because it found some portrayals could play a part in “limiting people’s potential”. https://www.bbc.com/news/business-48628678

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Water bottle with cooling module

Thermoelectric coolers operate by the Peltier effect. The device has two sides, and when a DC electriccurrent flows through the device, it brings heat from one side to the other, so that one side gets cooler while the other gets hotter. The “hot” side is attached to a heat sink so that it remains at ambient temperature, while the cool side goes below room temperature. In this device cooling module is used to remove heat from water to make it cooler and then transferred heat to heat sink for heat dissipation. It can be used as water cooler.

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Keeping Language Alive

The International Year of Indigenous Languages is 2019. The Poetry in First Languages (PIFL) project celebrates, shares and preserves knowledge of First Nations languages and culture through poetry, music, dance and art. PIFL supports First Nations students in creating poetry in first languages by connecting them to First Nations poets, Elders and Language Custodians on country. Our aim is to strengthen connections of First Nations students to country, language and community to empower pride in their cultural identities resulting in enhanced wellbeing. https://redroomcompany.org/projects/poetry-first-languages/

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A story telling workshop that changes lives

Story Factory is a not-for-profit creative writing centre for marginalised young people aged 7 to 17.  Stories have the power to change lives. Research shows that quality arts-based learning significantly improves social and emotional wellbeing. The storytelling workshops have been designed by creative writing and literacy experts to build literacy, confidence, and creativity: essential skills young people need to shape their future. https://www.storyfactory.org.au/

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Digital Cash Settlement using Blockchain

Several of the world’s largest banks are in the process of investing around $50 million to create a digital cash system using blockchain technology to settle financial transactions. They aim to develop a system to make clearing and settlement in financial markets more efficient. The new system called Finality could launch in 2020. Blockchain, which first emerged as the software underpinning the cryptocurrency bitcoin, is a shared ledger of transactions maintained by a network of computers. https://www.reuters.com/article/us-banks-blockchain-exclusive/exclusive-banks-to-invest-around-50-million-in-digital-cash-settlement-project-sources-idUSKCN1SM2U0?

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Carbon Sequestering Seed Inoculation

SoilCQuest have an amazing seed technology which can sequester atmospheric carbon dioxide. This has the added benefit of improving soil health by increasing soil carbon levels which in turn promotes plant growth. This unique technology was discovered by examining the traits of plants that thrived in harsh environments. Find out more here https://www.soilcquest.org.au/

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