Post Idea – Guidelines

  IdeaSpies is encouraging you to be observant and to share ways to improve our lives. Our purpose is to inspire action by sharing innovation. These guidelines are designed to help you post a clever idea on IdeaSpies that is explained simply so it will be shared, and/or to submit an article related to innovation. When you join IdeaSpies you can also receive IdeaSpies Weekly. This is a free service. “If you can’t explain it simply, you don’t understand it well enough”. Einstein Posting an idea IdeaSpies showcases ideas happening now ie innovations. All ideas on IdeaSpies are explained simply so they can be understood easily. More than 2,000 ideas happening now can be searched easily by category or word. When you see or have an idea you believe is clever: 1 Join IdeaSpies  2 Tap the “Post Idea” button on the home page Posting with an image Idea Title Choose a positive title that conveys a benefit or something different, not just the product name Category Choose the idea category from the drop down menu Description Describe the essence of the idea so people can understand it quickly. If it’s a startup state the “elevator pitch”. Write max 100 words in one paragraph (not multiple paragraphs). You can add a link for more information. Add the link at the end of the paragraph and it will be active. You’re also welcome to include your email address if you want people to contact you. Add an image Choose an image taken by your phone or from your photo library that shows the product or service well in horizontal (landscape) form. The image should be between 300 pixels and 1000 pixels height and width and below 10Mb -not a logo. If you need an image try Pixabay for free ones you can use. Posting with a URL Add an idea title and category as above. Then simply add the URL (website link) for the idea you’d like to share. Ensure there are no spaces before or after the link. Note that when you post with a URL it shares to social media with a stock photo rather than the photo with the link. So although it’s easier to post with a URL on IdeaSpies than with an image, the idea doesn’t share as well. Tap “Submit” Editing and deleting your post By going to “My Posts” in the menu bar you can edit and delete your posts. After your idea has been shared changes can’t be made to the headline or photo. Sharing your idea Rate your idea using the 5 stars then share it to your social media with the share icons to maximise awareness. When you share your idea add @IdeaSpies so we can re-share it. Questions/Comments If these guidelines aren’t followed your post may be deleted by the administrator. If you have any questions or comments on these guidelines please contact us. Congratulations! After posting an idea you’re an Idea Spy!  Idea Spies are observant people who care about the world and make it better by sharing clever ideas happening around them. You’re welcome to join the IdeaSpies LinkedIn Group here You can also buy an IdeaSpies T Shirt here. We’re creating a community of Idea Spies around the world who are truly embracing innovation. Submitting an article You are welcome to submit an article for publication on the IdeaSpies Innovation Blog. Your article needs to be: related to innovation in good English interesting authored by someone who has a public profile associated with a reputable organisation if an organisation’s name is to be included in word format with a suitable landscape image attached separately Articles need to be sent to us to be considered. If an article is accepted it will be edited by IdeaSpies to ensure it is compatible with other articles on the platform before publication. Lynn Wood lynn.wood@IdeaSpies.com 16 March 2019   Share Guidelines

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Taking advantage of free publicity

When social media started to become popular free publicity was freely available. Many online businesses spread awareness by growing followers, particularly on Facebook. More recently Facebook has been taking advantage of its market leading position by charging businesses to reach their followers. This has led to the need to find other ways of getting free publicity. Instagram become the social media platform of choice for businesses with visual products such as fashion and dining while Twitter is used to spread ideas as well as information on products and services. More recently LinkedIn has become an effective channel for sharing ideas and information. The best way to get free publicity is to get your idea or innovation featured in a post or article if you can. If it is featured you should leverage it by sharing it on your own social media to get more free publicity. Independent validation is very helpful in building interest and trust as well as awareness. I’m often surprised how few businesses take advantage of this opportunity and presume it’s due to lack of digital marketing experience. Marketing people know that a successful business starts by spreading awareness which creates interest, then sales then repeat sales if the product or service is good enough. It’s easy to sign up for Google alerts and be advised when your or your organisation’s name or innovation is mentioned in the media. Presuming the mention is positive you can share it to all your social media to take advantage of the publicity by broadening its reach. For example an IdeaSpies article in 2018 about Lauren Hanford’s FHIT fitness program idea was shared by their marketing and PR agency  Taurus Marketing and it sparked attention from a reader who is a communications strategist. She directly contacted Lauren to be part of a media campaign by the Australian College of Nursing which led to a Today Show TV media feature. Similarly, if your name or your organisation’s name is mentioned on social media, connected with favourable publicity, like it plus, where possible, comment on it and share it. This will extend the reach of the publicity. It’s also a thoughtful way to acknowledge the support you have been given. These guidelines for getting free publicity on IdeaSpies through a post or article, which you can then share, should help. Free publicity is much more valuable than paid advertising in creating awareness. Lynn Wood Chief Idea Spy E:  lynn.wood@IdeaSpies.com W: www.IdeaSpies.com

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How to get your startup better known

The following are ways you can make your start-up well known by publicity through guest posting. What is guest posting? Guest posting can simply be defined as the act of contributing to another web owner’s or blogger’s website. How do you get started?                                                     The first step will be to search for an authority website that allows contributors. You can search over the internet for relevant sites that have blogs You can find them on social media or forums. Be on the lookout for brands or people who get talked about a lot in your niche or industry as well as noted authors and influencers. Examples of authority websites you can contribute to are www.outbrain.com  www.huffingtonpost.com  www.about.com  and www.IdeaSpies.com which all have impressive global ranking. There are also many magazines that may be looking for guest writers. Once you establish an authority publication to write for, reach out. Do a pitch, identify yourself and express your interest in contributing..  When you have done your pitch, you need to sit back and wait for approval. The time it will take for you to get feedback will depend on how busy the webmaster and editors are. They are getting requests from other bloggers to contribute to their sites. Ask for feedback. The publication may be able to suggest ways to improve your post. When your post is published share it to your social media. When you do the value of the post is maximised. What role does guest posting play in making your business known publicly? 1.    It allows you to share your news with more people Guest posting will expand the size of the audience you will be able to reach. You already have an audience. If you contribute to a relevant website, you will be able to draw more audience to your site. Provided you contribute quality and relevant content you will be able to increase your following: which signifies that your brand has more value. 2.    Link building By guest posting, you will be able to build links for your website: which is a smart move. Remember that search engines consider quality backlinks in ranking a site on search results. If you do it well, guest blogging will earn you backlinks and in turn, search engines will rank your site more highly.  Hence your site will be easier to find. A bigger audience will be able to find you, therefore your brand will become better known.                          3.    Building relationships While guest posting, you will be able to establish relationships with other web owners and bloggers. Most of them are influential in the market and they could help you to be influential. 4.  Guest posting will improve your online authority There is no better way of improving your online authority than guest posting. When you contribute to a brand or business that already has authority you will gain credibility hence  more brand awareness . 5. Honing your content marketing skills The best way to learn content marketing is by doing it. For your brand to be known publicly your content marketing skills should be on point. Guest posting will give you an arena to research and an opportunity to learn. Through guest posting you will experience growth in every area of content marketing, which you can use to grow your own brand by increasing awareness. Guest posting is one of the surest ways of creating brand awareness. If you have not yet put it to the test, use these guidelines to get started, and it will be worth your while. Dancun Kingori   Dealstream

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How to get your startup better known with publicity

It has taken you some time getting your entrepreneurial journey started. Luckily for you, you were able to spot a profitable business or develop your own. The task ahead of you is to create brand awareness. You have to collaborate with your customers to be able to make them aware of your business and the products and services you offer. The following are the best ways you can make your start-up well known by publicity through guest posting. What is guest posting? Guest posting can simply be defined as the act of contributing to another web owner’s or blogger’s website. How do you get started?                                                     The first step will be to search for an authority website that allows contributors. You can search over the internet for relevant sites that have blogs You can find them on social media or forums. Be on the lookout for brands or people who get talked about a lot in your niche or industry as well as noted authors and influencers. Examples of authority websites you can contribute to are www.outbrain.com  www.huffingtonpost.com  www.about.com  and www.IdeaSpies.com which all have impressive global ranking. There are also many magazines that may be looking for guest writers. Once you establish an authority publication to write for, reach out. Do a pitch, identify yourself and express your interest in contributing..  When you have done your pitch, you need to sit back and wait for approval. The time it will take for you to get feedback will depend on how busy the webmaster and editors are. They are getting requests from other bloggers to contribute to their sites. Ask for feedback. The publication may be able to suggest ways to improve your post. When your post is published share it to your social media. When you do the value of the post is maximised. What role does guest posting play in making your business known publicly? 1.    It allows you to share your news with more people Guest posting will expand the size of the audience you will be able to reach. You already have an audience. If you contribute to a relevant website, you will be able to draw more audience to your site. Provided you contribute quality and relevant content you will be able to increase your following: which signifies that your brand has more value. 2.    Link building By guest posting, you will be able to build links for your website: which is a smart move. Remember that search engines consider quality backlinks in ranking a site on search results. If you do it well, guest blogging will earn you backlinks and in turn, search engines will rank your site more highly.  Hence your site will be easier to find. A bigger audience will be able to find you, therefore your brand will become better known.                          3.    Building relationships While guest posting, you will be able to establish relationships with other web owners and bloggers. Most of them are influential in the market and they could help you to be influential. 4.  Guest posting will improve your online authority There is no better way of improving your online authority than guest posting. When you contribute to a brand or business that already has authority you will gain credibility hence  more brand awareness . 5. Honing your content marketing skills The best way to learn content marketing is by doing it. For your brand to be known publicly your content marketing skills should be on point. Guest posting will give you an arena to research and an opportunity to learn. Through guest posting you will experience growth in every area of content marketing, which you can use to grow your own brand by increasing awareness. Guest posting is one of the surest ways of creating brand awareness. If you have not yet put it to the test, use these guidelines to get started, and it will be worth your while. Dancun Kingori   Dealstream

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A new global standard to foster innovation

The ISO 50501 standard relates to the topic of innovation management and is expected to be launched in 2018 to provide the world’s first common standard for innovation processes. Experts from 47 countries have worked on this guideline for several years. They plan to endow companies with tools they can use to map their innovation management processes. Innovation management principles will describe what characterizes an innovative organization and will operate as guidelines for improvement. https://www.itonics.de/2017/12/new-iso-50501-to-foster-innovations/

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A new way to encourage startups

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IdeaSpies is partnering with startup events . To support these events we have established a new category of ideas for startups. You can register on IdeaSpies to post a startup idea with a snappy headline, striking image, the elevator pitch and website link. Then you can share it to your social media for extra publicity. IdeaSpies will also share the idea. It’s a DYI publicity kit! Register here. https://www.ideaspies.com/registration-form/ Posting guidelines here. https://www.ideaspies.com/guidelines-to-post/

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Post Idea

We’ll protect your details. Your email will not be visible on the site. By going to “My Posts” in the menu bar you can Edit and Delete your posts. See Guidelines for posting ideas.    

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Top tips to see clever ideas

Top tips to see clever ideas

We all tend to live not noticing our environment unless it’s absolutely necessary, particularly now when we’re focused on our mobile phones. This means missing some of life’s riches.  We encourage you to be more observant-to look for the clever, the surprising, the interesting, and the humorous. Often this is easier to do when you travel to new environments, especially internationally.  There are many benefits of being more observant or mindful, a prime one being that you can see more opportunities in life. These tips should help you become more observant and see clever ideas, just as they have helped us: Slow down Walk more looking ahead and up Watch people Listen more Plan ahead when you are going to new places Keep an open mind and focus on the local Smile Keep a record of clever ideas you see on IdeaSpies! Guidelines to post. The first idea shared to IdeaSpies- a TV in a bathroom mirror in Toronto, Canada   Share Top Tips

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