A clever way to advertise a watch


International Watch Co, also known as IWC, is a luxury Swiss watch manufacturer in Schaffhausen, Switzerland. It was founded by American watchmaker Florentine Ariosto Jones in 1868 and continues to build a successful brand with innovative advertising.

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2 responses

  1. Superb watches! I had not realised that the company was founded by an American. The idea certainly creates a new level of affluence for strap hanging.

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