An unmanned shop on wheels that can move from location to location.


Moby Store, launched by Wheelys, a Stockholm-headquartered startup, is now testing a model of a 24-hour store run entirely by technology that can be moved from one spot to the next. The Wheelys cofounders decided to test in China rather than Sweden in part because of China’s large population, but even more so because of the country’s near-ubiquitous adoption of paying with your phone. Purchases are made using an app to scan a barcode and paying over the phone.

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