A special B2B offer for IdeaSpies

IdeaSpies is very pleased to be a partner again with B2B Rocks, the first and leading conference about B2B & SaaS startups in Australia. The conference is supported by Lend Lease, which will host the two-day event on 6 & 7 June in Sydney at its Barangaroo building, Tower 3. As well as the main event, there will be a B2B startup competition where startups will be pitching. You can get 20% off your ticket with this code IDEASPIESFRIENDS
 https://www.eventbrite.com.au/e/b2b-rocks-sydney-2019-tickets-50114483770

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An opportunity to submit an idea to improve your community

An opportunity to submit an idea to improve your community

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A virtual trip to the zoo for children in hospital

Special robots — a type of tablet on wheels — will enable sick children to visit a zoo in Poland as part of an initiative by an animal charity. The young patients will be able to steer a robot around the zoological gardens in Poznań. Thanks to the robots, they will see everything that is going on in the enclosures, and will even be able to visit parts of the zoo not usually available to visitors. www.thefirstnews.com/article/robot-named-bear-takes-sick-children-on-virtual-trip-to-the-zoo-5185

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One of the world’s first drone delivery services

Alphabet’s drone delivery company Wing announced it’s launching one of the world’s first drone delivery services in Canberra, Australia following regulatory approval. Customers place an order for popular items — like food, coffee and medicine — through Wing’s app. Minutes later, a drone arrives with the goods at their doorstep. 100 homes have access to start. https://www.producthunt.com/newsletter/2702

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An aquatic vacuum cleaner

The WasteShark is a 1.5 metre long drone that works like an aquatic vacuum cleaner. It’s modelled on the whale shark, which is a filter feeder that sucks prey like plankton into its mouth. As it ‘swims’ through water, the WasteShark sucks in plastics and other rubbish, eating up to 200 litres of waste in a single trip. The drone is capable of swimming for up to 16 hours and can be controlled manually or set to patrol a defined area. https://watersource.awa.asn.au/technology/innovation/this-waste-eating-shark-drone-is-cleaning-up-waterways/

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A probe that can stop an asteroid colliding with Earth

If a killer asteroid were on course to collide with the Earth, it could be a planet-scale disaster. Just look at what happened to the dinosaurs. To determine whether Earth’s space agencies would have any chance of deterring that sort of catastrophe, an upcoming NASA mission will smash a probe into a distant asteroid at an astonishing 13,500 mph (21,000 kilometers per hour). https://futurism.com/planetary-defense-nasa-asteroid

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Taking advantage of free publicity

When social media started to become popular free publicity was freely available. Many online businesses spread awareness by growing followers, particularly on Facebook. More recently Facebook has been taking advantage of its market leading position by charging businesses to reach their followers. This has led to the need to find other ways of getting free publicity. Instagram become the social media platform of choice for businesses with visual products such as fashion and dining while Twitter is used to spread ideas as well as information on products and services. More recently LinkedIn has become an effective channel for sharing ideas and information. The best way to get free publicity is to get your idea or innovation featured in a post or article if you can. If it is featured you should leverage it by sharing it on your own social media to get more free publicity. Independent validation is very helpful in building interest and trust as well as awareness. I’m often surprised how few businesses take advantage of this opportunity and presume it’s due to lack of digital marketing experience. Marketing people know that a successful business starts by spreading awareness which creates interest, then sales then repeat sales if the product or service is good enough. It’s easy to sign up for Google alerts and be advised when your or your organisation’s name or innovation is mentioned in the media. Presuming the mention is positive you can share it to all your social media to take advantage of the publicity by broadening its reach. For example an IdeaSpies article in 2018 about Lauren Hanford’s FHIT fitness program idea was shared by their marketing and PR agency  Taurus Marketing and it sparked attention from a reader who is a communications strategist. She directly contacted Lauren to be part of a media campaign by the Australian College of Nursing which led to a Today Show TV media feature. Similarly, if your name or your organisation’s name is mentioned on social media, connected with favourable publicity, like it plus, where possible, comment on it and share it. This will extend the reach of the publicity. It’s also a thoughtful way to acknowledge the support you have been given. These guidelines for getting free publicity on IdeaSpies through a post or article, which you can then share, should help. Free publicity is much more valuable than paid advertising in creating awareness. Lynn Wood Chief Idea Spy E:  lynn.wood@IdeaSpies.com W: www.IdeaSpies.com

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A ban on single use plastics

The European parliament has voted to support plans for the elimination of most uses of single-use plastic, ranging from cutlery and straws to coffee stirrers and plastic plates. It’s a significant step that could encourage other governments around the globe to also commit to reducing the amount of plastics that end up in landfills, waterways, and oceans. https://futurism.com/the-byte/eu-vote-ban-single-use-plastics

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What is IoT?

The Internet of Things (IoT) has not only impacted the way we live but also the way we work. “Internet of Things is the network of devices that are connected with each other and exchange data by interacting with each other.”  All the devices and objects used are connected to an IoT Platform which integrates the data from all the devices and analyses it to share valuable information. Robust IoT platforms can tell which information is useful and detect  relevant patterns. IoT has altered the way we interact with the things around us and has led to exponential growth in opportunities in many industries including agriculture, infrastructure, heavy industry, transportation, oil and gas, mining and healthcare. How IoT is playing the role of catalyst for various industries? IoT Platforms have helped various organizations to reduce costs by improving the efficiency of the processes, utilizing assets in a better way and increasing productivity. With the real-time monitoring of assets and an improved tracking system, better and quicker business decisions can be taken. Smart wearables and smart devices have been a major byproduct of IoT. Using real-time data  systems have become more responsive. Data plays a crucial role in IoT, hence having a large storage capacity is very important. Many threats can be avoided with the help of real-time alerts using IoT. With real-time updates of the workers at a site,  safety is improved. Smart cities using IoT have more efficient traffic, transportation and water management services. IoT is a major part of Industry 4.0, the 4th industrial revolution, which is improving all our lives by helping us make better quality decisions more cost effectively, both personal and business. To succeed with their IoT projects, CIOs and business leaders should thoroughly examine and understand how IoT works. By Sanjeev Verma Sanjeev is the CEO  of Biz4Intellia, responsible for leading Biz4Intellia’s global business strategy and operations. He has been an Internet of Things (IoT) enthusiast from the beginning of his professional career. Sanjeev loves to read and write articles related to disruptive technologies.

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