TURNING IDEAS ON THEIR HEAD

Sharing negative reviews with purpose. The Museum of Old and New Art (Mona) barely spends anything on bought media, they rely on their activities being disruptive enough to generate their own momentum – and create controversy. Which is why, for Mona’s first ever brand campaign, they did the opposite of what they would usually do. They found their worst reviews, and turned them into ads and called it The Best of our Worst Reviews … The best thing about these reviews is they’re grounded in truth, and in their experience telling the truth is absolutely a risk worth taking. Check out their results.

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Keeping Language Alive

The International Year of Indigenous Languages is 2019. The Poetry in First Languages (PIFL) project celebrates, shares and preserves knowledge of First Nations languages and culture through poetry, music, dance and art. PIFL supports First Nations students in creating poetry in first languages by connecting them to First Nations poets, Elders and Language Custodians on country. Our aim is to strengthen connections of First Nations students to country, language and community to empower pride in their cultural identities resulting in enhanced wellbeing. https://redroomcompany.org/projects/poetry-first-languages/

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The importance of trustworthy reputations to increase even further

Samsung’s AI center in Moscow has released a new algorithm capable of creating fake talking-head videos with just a few images of a person’s face. Hollywood has been creating fake videos for decades via special effects so this type of technology could be seen as merely democratizing special effects. Look for its use to increase in news as well as in entertainment. Importantly, as trust in video as a source of truth declines, the importance of a trustworthy reputation should increase. Seen in Abundance Insider. https://www.digitaltrends.com/cool-tech/samsung-ai-deepfake-videos/

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Clever Creative Collaborations

Studio A & Corban & Blair collaborate to give products a New Life. Studio A is a supported studio based in Sydney Australia that tackles the barriers that artists living with intellectual disability face in accessing conventional education, professional development pathways and opportunities needed to be successful and renowned visual artists. The enterprise paves professional pathways for such artists so that they can achieve their artistic and economic aspirations. Their creative output is inspirational. www.studioa.org.au

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A TV that Looks Like Designer Furniture

Panasonic collaborated with Vitra to create a transparent television called Vitrine that looks like a piece of furniture. The technological components are cleverly concealed within the wooden frame, which doubles as a stand for the TV. The design shows how new technologies can be seamlessly integrated into our living spaces. https://panasonic.net/design/works/milan2019/

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Unique Australian handcrafted teddies

The most distinctive Australian Teddy Bears can be found at Tambo Teddies in Queensland. They have created a unique range of quality handcrafted Australian teddy bears from natural woollen sheepskin which are delivered around the world. The teddies are so highly regarded that in recent years they have been given to royalty visiting Australia. www.tamboteddies.com.au

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Museum tours for people who don’t like museums

Museum Hack is a startup built on a counterintuitive premise. It sells “museum tours for people who don’t like museums.” For one price, customers get museum admission, a several-hour tour, and in some cases, wine. Guides teach them about the displays but with a difference, such as a dive into the artist’s weird hobbies. Some tours are family-friendly while others are adults-only. Tours are available inside New York’s Museum of Natural History and the Art Institute of Chicago, among others. The founder’s view is  “Museums aren’t competing with other museums. They’re competing with Netflix, Facebook and iPhones.” https://museumhack.com/

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A digital license for kids

Child psychologist Michael Carr-Gregg has written to the Australian Prime Minister recommending a digital license for school children to reduce online risks and tackle cyberbullying. A digital licence has already been developed by the Alannah and Madeline Foundation, which believes every child would benefit from it. The PM supports it saying “A digital license is important, in the same way that your kids get a pen license at school”. https://www.sbs.com.au/yourlanguage/korean/en/article/2019/01/29/pm-backs-digital-licence-school-kids

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Combining radio and Netflix

Spotify could build something between radio and Netflix. Like radio, Spotify can be the portal by which every consumer discovers and enjoys audio content. At the same time, Spotify seems increasingly interested in producing original, Spotify-exclusive content. If Spotify can successfully do both, it could become the default platform for both the discovery and production of original audio content. https://www.theverge.com/2019/2/6/18213743/spotify-gimlet-media-anchor-podcast-app

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Chinese school principal introduces a dance routine to students for exercise

Chinese school principal introduces a dance routine to students for exercise

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