Designer labels to become digital labels

digital labels

Avery Dennison, a global leader in apparel and footwear branding/labelling, and Internet of Things pioneer Evrythng have announced a deal to ‘switch on’ the apparel and footwear industry. The two companies are working together to enable a minimum of 10 billion apparel and footwear products to be ‘born’ with unique digital identities and data profiles in the cloud over the next three years. Consumers will benefit by easily accessing product information, engaging with loyalty programs and reordering products. Suppliers will benefit through brand protection, loss prevention and real time sales analytics. The customer experience could take on a whole new meaning!

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