Innovation in the fitness industry

Over the past five years, the fitness industry has undergone considerable structural change due to the rise of digital technology and entrepreneurs forging a career in helping people achieve fitness goals. Fitness Centre revenues in Australia are forecast to reach $2.4 billion in 2022/23.

In 2017 the ‘licensure for fitness professionals’ industry grew reflecting the rise in fitness professionals and personal trainers worldwide. To stand out from the crowd, these fitness entrepreneurs are tapping into the thriving digital space to innovate their offering and reach a wider audience.

Lauren Hannaford (ex-Wiggle and Dorothy The Dinosaur) has created FHIT, a digital fitness program for subscribers to use at the comforts of home, at work or even while travelling. All the online streaming program requires is an internet connection – no equipment, no gym, just a personal coach who happens to be Lauren Hannaford.

Speaking to IdeaSpies, Lauren says the fitness industry has come a long way in terms of innovation.

“If there continue to be new discoveries in the way the human body functions, the industry will continue to create new innovative ways to train,” said Lauren.

“Whether that’s using new machines or through greater understanding of the mechanics and functionality of the body, new styles of training and techniques will continue to evolve and improve the way we train.”

The FHIT program is largely based on various HIIT (high intensity interval training) workouts, which is the first choice of training technique among many fitness experts in the industry due to its lack of equipment, time efficiency and flexible space arrangements. Lauren has also incorporated techniques as a former National gymnast, including body-weight training, into her workouts.

The move towards an online streaming workout program is both cost effective and convenient. It eliminates the hefty cost of gym memberships, waiting for gym equipment to be free, travel time to and from the gym and working out in an uncomfortable environment.

FHIT users are encouraged to embark on a fitness journey at their own pace, increasing in intensity as they progress. For motivation, Lauren joins the session with you as your personal trainer with workouts ranging from 15, 30 or 45 minutes with quick add on options of 5 and 7-minute burner workouts.

To provide a holistic approach, users receive personalised messages from Lauren, regular blog updates and personal check-in messages to keep you in check, motivated and on-track.

Lauren cites social media as a major reason for creating FHIT with frequent requests for fitness programs, tips and advice.

“I started FHIT for both personal and professional reasons. Over the years I have constantly been asked to write programs, give fitness tips and advice for people. I decided the most effective way to achieve this is to create an online platform like FHIT where people could exercise anywhere, anytime but in a way, that is personable, instructional and motivational.” said Lauren.

As the convenience economy grows in Australia, online based platforms are also growing and the need for products and services at the click of a button is stronger than ever. This has allowed for the emergence of an alternative personal training system.

“As personal trainers are becoming more digitally focused and want to be able to train anywhere and at any time, their clients still crave the communication and connection that comes with a trainer.” Lauren said.

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