Modest fashion a defining trend

This month, the fashion elite gathered in Dubai for the first-ever Pret-A-Cover, a glamorous event during which designers from around the world showed off collections specifically targeted at Muslim women. It drew attention to emerging designers from around the world who are putting their own spin on modest dressing. It’s in the interest of fashion brands to make clothes that Muslim women want to buy, particularly given estimates that Muslims will make up more than a quarter of the world’s population by 2030.

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