Museum tours for people who don’t like museums

Museum Hack is a startup built on a counterintuitive premise. It sells “museum tours for people who don’t like museums.” For one price, customers get museum admission, a several-hour tour, and in some cases, wine. Guides teach them about the displays but with a difference, such as a dive into the artist’s weird hobbies. Some tours are family-friendly while others are adults-only. Tours are available inside New York’s Museum of Natural History and the Art Institute of Chicago, among others. The founder’s view is  “Museums aren’t competing with other museums. They’re competing with Netflix, Facebook and iPhones.”

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