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Clever legislation stops branding on cigarette packets

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Australia led the world in mandating plain packaging for tobacco in 2012. It also requires warnings on packs. The warning on the side of this pack says “The toxic chemicals in tobacco smoke can go everywhere that your blood flows, causing harm all over your body”. This year the British Medical Journal published results of separate studies on the impact of plain packaging on the public indicating the laws were producing positive health outcomes.

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