Bombas has created donation socks which have a reinforced seam to make them more durable. They are treated with anti-microbial technology, so they deter fungus and don’t need to be washed frequently . They only come in black, which is more stain resistant. In February Bombas created an event called “60K day,” which was based on the concept that, on any given night, 60,000 people in New York end up at a homeless shelter. The plan was to bring individuals from 60 of New York’s hottest companies to visit a shelter and hand out 60,000 socks. https://www.fastcompany.com/40445016/how-one-sock-brand-is-helping-startups-step-up-their-social-good-game?